Our Culture

We know that pizzas and pool tables don’t equal culture – they’re nice to haves (and we do have them!), but they’re not what’s going to make you feel like part of the shoal.

We live and breathe our culture, and do so through our values:

  • Strive to be the Best
  • Be Your Customer
  • Love the Fish

This means that in everything we do, we’re aiming to be the best we possibly can be, put our customers first, and make sure we celebrate our successes: both as a business, and individually.

Here are just some of the ways that we do it:


Has someone done a good job, shared knowledge which has helped you, or generally been a fin-omenal Fish?  It’s amazing how much of a boost a “thank you” gives, so we use a kudos system to give shoutouts to our shoalmates for a job well done.


We use the kudos given to determine our Fish of the Month.  But that’s not all!  We also celebrate the Fish who has made the biggest contribution in our Focus Groups, and the team who has made the biggest positive impact.  All of our winners earn team points, and at our Fishmas party in December we announce our Team of the Year and crown our peer-voted Fish of the Year.

Monthly Updates

In addition to our success-celebrating monthly update, our Chief Fish, Wendy, shares company performance information with the whole shoal every month.  So, you always have clarity and confidence in how Firefish is performing.  

Monthly socials

Our Employer Branding Executive makes sure that we all get together – no matter where we’re based – for an online social each month. Rather come into the Hub?  No problem: we’ll see you there!

Team Lunches

Our WFA policy gives you the option to work permanently at home, or a mix of hybrid working.  Time with your team is important, though, so we make sure you get together regularly to build your working relationships…and enjoy a tasty lunch!

Focus Day

Our Focus Days take place in April and October.  We hear updates from each of our Focus Groups and set our objectives for the next six months…then we head off to do something fun together!

Summer Social

Whether it’s FirefishFest or School Sports Day, the whole shoal gets together to enjoy each other’s company (and, fingers crossed, some glorious Glasgow weather!)


What better way to end the year than with a Fishmas party?  With award winners, quizzes, food, drinks and perhaps a special guest, it really is full of festive fun.