We love helping recruitment agencies get more from technology and seeing the difference it makes to their businesses. As a Senior Customer Marketer (UK based), you’ll play a key role in helping recruitment agencies get the very best from Firefish. From creating engaging customer campaigns and personalised account-based marketing (ABM) programmes to helping customers discover new features and get more value from our technology, you'll find innovative ways to strengthen relationships, drive adoption and support customer growth.
You combine creative marketing thinking with a passion for technology, data and AI. By understanding our customers, their needs and how they use Firefish, you'll turn insights into targeted campaigns, build meaningful customer journeys and create personalised experiences that keep customers engaged. You'll also explore smarter ways to use AI and automation to make our marketing more relevant, efficient and impactful.
You'll find this role exciting if:
- You love creating engaging customer marketing campaigns that make a genuine difference, helping customers discover new features, get more value from technology and achieve better results.
- You're excited by account-based marketing (ABM), and enjoy developing targeted campaigns and personalised experiences that strengthen relationships with priority customer accounts.
- You enjoy using customer data and insights to understand behaviour, identify opportunities and create targeted campaigns that drive engagement, product adoption, retention and growth.
- You're passionate about customer education and advocacy, and love bringing people together through webinars, events and customer stories that help customers learn, connect and share their successes.
- You're excited by the possibilities of AI and automation, and enjoy finding smarter ways to personalise communications, improve customer journeys and make marketing more effective.
We'll be excited about you if:
- You have proven experience in customer, lifecycle or account-based marketing, ideally within B2B SaaS or technology, and know how to create and deliver campaigns that drive measurable results.
- You have experience developing ABM strategies or targeted account programmes, including customer segmentation, stakeholder mapping and personalised campaigns that support engagement, retention and expansion.
- You're confident using CRM and marketing automation platforms such as HubSpot, with experience in customer segmentation, automated journeys and campaign reporting.
- You're comfortable working with product analytics and customer data, using tools such as PostHog or similar to understand customer behaviour, identify opportunities and measure success.
- You have excellent communication and content creation skills, with the ability to turn customer insights and product features into engaging customer communications, campaigns and educational content.
- You have experience delivering webinars, events and multi-channel campaigns, and know how to create relevant follow-up activity that keeps customers engaged.
- You're enthusiastic about using AI and automation to improve marketing processes, personalise communications and work smarter.
- You're highly organised, creative and commercially minded, with the confidence to take ownership, experiment with new ideas and manage multiple priorities.
We appreciate that to have a good life at work you need to have a good life outside of work too! So, for this role we offer:
- A basic salary of £32,000 - £44,000 per annum
- Remote-first working & flexible hours: adjust your schedule to fit around your out-of-work commitments (as long as you're available for our core hours!)
- 25 days holiday (plus 8 public holidays)
- Medical cashback for optical, dental, therapy treatments and consultations up to £1170 per year for you, and additional allowance for dependent children
- Private healthcare, GP service, health club discounts, retail discounts and cashback
- 24/7 mental health support line, face-to-face CBT sessions, and in-house mental health first aiders
- Structured career development programmes and in-house coaches